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Dennis Shiao, Steve Gogolak and myself were working on a collaborative posting about how vendors could evolve their virtual event platforms.
It seems like a natural step, that while the virtual fairs & trade shows market continues its exponential growth, technology will rapidly evolve to meet the needs and expectations of virtual and hybrid event managers across the globe.
And those needs are going to be increasingly different depending on the target audiences, the activity sector of the event or the type of desired results. Nevertheless I believe that there are some common characteristics that will ultimately lead to the settlement of some standards in the sector.
Even nowadays, the existence of real time interaction tools, extensive reporting and statistical data or user-friendly CMS is a must for the more relevant platforms in US and Europe.
To sum up the conclusions of our discussion, which can be seen in the wiki here, http://allvirtual.pbworks.com/How-Vendors-Should-Evolve-Their-Virtual-Event-Platforms, and in Dennis Blog, It´s all virtual, it all comes down to two main rules:
1.Don´t make the users think!, and
2. Be flexible!.
The evolution paths that we outlined are the following:
Make virtual events easier to experience
Make virtual fairs and trade shows easier to find
Make the registration process easier
Make the experience available on more devices
Make the platforms more adaptable and flexible
Make the platforms more adaptable for different customer needs and different usage.
Include video chat and webinar capabilities.
What do you think?