Imaste no para.

En Imaste somos conscientes de que no se puede vivir del pasado, y es por eso que nos gusta estar a la cabeza de la industria a la que pertenecemos. Estamos preparando nuevos proyectos y mejorando otros para no perder de vista este objetivo.

En todos los departamentos tenemos abiertos proyectos que, poco a poco, podremos ir enseñando (hay mucho trabajo por delante) y que estamos seguros que van a conseguir que la buena experiencia que ya proponemos en todos nuestros proyectos sea aún mejor.

Dentro de los proyectos que sí que podemos anunciar, y que pronto tendremos online, está la nueva web de Imaste y ¡luce así de bien!


Este proyecto entra dentro de la evolución que estamos dando a nuestra imagen corporativa.

¡Esperamos que os guste!

Are Virtual Events the Answer to the Graduate Recruitment Crisis?

A recent Guardian report shows that 47% of graduates in the UK are working in jobs for which a higher education background is not required, an increase of 8% since the GFC.i This is a microcosmic example of a seemingly unresolvable global graduate unemployment crisis. Utilising virtual event platforms may not resolve this crisis, but there are a few ways in which they can help.

The population in the UK was increasing between 1999 and 2012 by less than 1% on an annual basis, and yet as shown by the graph below, UK student numbers increased by an average of 3.9% p.a..ii This demonstrates that despite a graduate job crisis more and more people are enrolling for higher education. This trend is causing a crisis of an over-skilled labour market causing competition for graduate positions to be incredibly cut-throat, having an impact on employers and universities as well as the students themselves.


This graduate job shortage is creating a logistical nightmare for employers as they are receiving an avalanche of applications for their graduate positions. This is making the recruitment process more complicated and is causing businesses to allocate more and more resources to filtering through the astronomical numbers of applications. In many cases, this situation is causing many employers to outsource their recruitment and use agencies to conduct this process for them.

Using a virtual events platform can put the power back in the hands of an organisation as it provides an opportunity for employers to interact with potential candidates more personally and efficiently by:

  • Filtering candidates based on personal criteria

  • Interacting with appropriate candidates through one to one chat

  • Pre-screening candidates, and interacting with selected candidates in:

    • a physical follow up session

    • a future virtual or physical meeting scheduled through the platform

  • Exporting selected received data to their existing databases

Capture 4On the other side of the coin, it is becoming increasingly difficult for universities to support their students in finding graduate employment. This is a problem as education as a service loses a lot of value when the students’ expectations are not met. Students primarily expect that education brings employment afterwards and at a pay scale higher than would have been previously possible. The reality is that despite all the skills and life experience students may have gained, many are left in a worse position than before – 4+ years older, underemployed and crippled by student debt. As 75% of students consider future job availability before choosing their field of studyiii we can infer that prospective students will start to look at other options if this gap between expectations and delivery doesn’t improve.

Virtual events can help to resolve this situation as they offer an attractive and efficient alternative to physical events by:

  • Decreasing the financial and environmental impact of running events

  • Improving financial accessibility for employers – allowing smaller organisations to provide graduate opportunities.

  • Improving geographic accessibility for employers (as 74% of graduates are willing to relocate for jobs graduate opportunities should not be limited to proximate organisations).iv

  • Providing observable employment opportunities benefits for prospective students

Here at IMASTE we have experience meeting the virtual recruitment event needs of many different clients and sectors. We have identified a need for improvement in the graduate recruitment market and foresee large development in the utilisation of virtual events in both the commercial and education sectors. Get in touch with us to see how we can implement this platform to address your needs.

i Allen, K. (19/11/2013). Half of recent UK graduates stuck in non-graduate jobs, says ONS. Retrieved from:

ii UNESCO. (2014). Global Student Numbers. Data retrieved from:

iii Accenture. (29/05/2014). Future Job Availability a Top Consideration fro College Students. Retrieved from:

iv Accenture. (29/05/2014). New Grads Willing to Relocate for Jobs.

10 Reasons to Implement Virtual Events in a University’s Admissions Strategy

One of the most important variables in any organisation’s success is the quality of its inputs. In the case of a university a vital input is the quality of the students it attracts. With approximately 3,300 higher education establishments in the European Unioni the competitiveness to attract the top talent is very high. Just like with any organisation, a creative marketing strategy is often needed to differentiate themselves and attract the talent needed to generate quality in their outputs of future graduates and research. Virtual Events are a valuable tool in attracting those talented prospective students as they:

  1. Enable university’s to run Virtual Open Days demonstrating some of the university’s features and advantages, providing prospective students with the information they need to apply.
  2. Are customisable, meaning that the 3D virtual environment can replicate reality, allowing students to explore the actual place they could be studying in the future.
  3. Are globally accessible. This attracts a more international audience – allowing for increased diversification within the applicant community and attraction of high quality candidates from other regions.
  4. Provide the opportunity through web-casting and virtual chat to connect students with current students, alumni and lecturers from anywhere in the world.
  5. Demonstrate digital connectivity and modernism of the university which is an important selection criteria for potential graduates in the digital age.

BC and CFA flow on effect of generating this interest is having to filter and decide on all of the prospective candidates. In 2015 for example an unprecedented 35 per cent of 18-year-olds from England submitted an undergraduate application.ii As a result, university’s are spending a huge amount of their resources on admission selection. At Oxford University for example they received 20,000 postgraduate applications in 2012-13 for 4,500 spots putting their ratio of applicants to available spots at about 4½:1 and at 5:1 for their undergraduate applications.iii The important question for Oxford and every other university is how to discover the right candidates from those applicants. Again virtual events are an effective management solution as they:

  1. Allow candidates admissions to be automatically filtered through designated criteria on registration forms and surveys
  2. Can direct students to appropriate study areas and departments through a customisable comparability test
  3. Provide the admissions office instant access to the student’s background information and profile
  4. Allow universities to engage in chat with attractive candidates and arrange virtual meetings with the most suitable applicants
  5. Can be used as a tool to pre-screen the pool of applicants for physical events conducted subsequently to the virtual event

Here at IMASTE we have experience offering Virtual Recruitment Events with both the British Council and Campus France, providing an admissions service to over 200 universities and colleges in Europe. We have identified a global trend in this market and foresee large development in the utilisation of virtual events by individual higher education organisations in the next six months. Get in touch with us to see how you can stay ahead of the game and diversify yourselves from the competition.


i Europa. (19/04/2006). The role of universities in the Europe of knowledge. Retrieved from:

ii Grove, J. (31/01/2014). University applicant numbers hit near-record levels. Retrieved from:

iii Oxford University. (2015). Facts and Figures. Retrieved from: