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ON24 Annual Webinar Benchmarks

Apr 29

Posted by Sifra S. Howard in Virtual Fairs | No Comments

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Each year, ON24 supports over 23,000+ webinars amongst 500 companies. Data was drawn from over 2,300 webinars, which took place between January – December 2012. Some key webinar benchmarks found were:

 

  • During Pre-Webinar
    • The most effective tools for driving registration were emails, websites, emails from sales, and third parties (80%)
    • Most registrants register for the event the week of the live webinar (64%)
    • Best days to send promotion emails were Tuesdays and Wednesdays (22-24%)
    • Best time to schedule your webinars is at 11AM PST (22%)
  • Webinar
    • Registrant to Attendee conversion was higher for Marketing, Training & Internal events, as opposed to just marketing events
    • Average viewer time was 53 minutes
    • Most interactive tools integrated into webinars were Media player, slide window, Q&A, speaker bio, content download, and image
  • Post Webinar
    • Average % of attendees that view on demand is 25%
      • Average viewing time on-demand was  46.8 minutes
    • Webinars integrated into virtual environments is 14%

 

 

Written by Sarah Lee.

 

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Upcoming webcast – Wed, April 24: Turning on Global Demand with Virtual Events

Apr 22

Posted by Sifra S. Howard in Virtual Fairs | No Comments

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Virtual Events

 

This Wednesday, April 24 at 11:00 AM PT / 2:00 PM ET, Tom Masotto, Vice President of Product Management at ON24, will be presenting how to leverage high impact virtual events. In just 45 minutes, this webinar will present:

 

  • The impact of virtual events for global campaigns
  • How to create global events that cater to regional needs
  • How to build successful virtual events
  • Case studies / ROI examples from leading organizations using virtual events

 

At the end, a Q&A is also offered, where you will have the opportunity to ask any relevant questions.

If you are not able to make it this Wednesday, you will still be able to watch the event (within the first 3 months after the event), on ON Demand.

Click here to register now! #VirtualEvents

 

 

 

Written by Sarah Lee.

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The Virtual Learning Edge: Part 3 Tom Masotto’s Presentation

Apr 11

Posted by Sifra S. Howard in Virtual Fairs | No Comments

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In the last presentation of ON24’s Virtual Learning Edge – Social Learning edition, Tom Masotto, Vice President of Product Management at ON24, discusses Virtual Strategies for Social Learning. The presentation focuses on social learning trends, key components of social learning, and virtual tools for social learning. Tom highlights many different virtual tools that support a variety of social learning functions including:

 

  • Social Networking: sharing information externally and internally in the enterprise through popular social media, enterprise social networking, idea storming, blogs, and group discussions and archives
  • Communities of practice: fostering discussions with people interested in a particular area by virtual breakout rooms, forums and message boards, application sharing, on-demand webcasts, and community notifications
  • Coaching and mentoring: facilitating mentoring through expertise directories, webcam scheduled chats and 1:1 chat discussions
  • Incentives and reporting: motivating more people to participate in social learning by using prize center and contests, leader boards, gamification, and real-time online reports

 

Companies can create a personalized strategy combining these different tools to maximize the benefits of social learning to meet the specific needs of the company.

 

 

Written by Sarah Lee.

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